Premium Wholesale Fishing Bait – Frozen Herring, Anchovies, and Roe

Welcome to West Coast Bait Company, your trusted bait wholesaler specializing in frozen herring, anchovies, and salmon roe. Based in Fortuna, CA, we proudly serve Northern California and Southern Oregon, delivering high-quality bait along the US 101 corridor, from Shelter Cove to Coos Bay. For retailers outside our delivery area, we offer air shipments via Alaska Airlines and FedEx to ensure fresh bait wherever you need it.

Wholesale Frozen Herring, Anchovies & Salmon Roe

We supply premium frozen herring in five sizes, including:

Wholesale frozen herring bait for salmon fishing – Grays Harbor tray herring in Black, Blue, Green, Purple, and Red Label

For anchovy bait, we offer:
Frozen anchovies wholesale for bait shops – premium anchovy bait for salmon, rockfish, and saltwater fishing

Our salmon roe selection includes:
Borax cured and wet cured salmon roe bait – full skein frozen salmon roe for trout, steelhead, and salmon fishing

A Wide Variety of Fresh & Frozen Bait

In addition to our premium frozen herring, anchovies, and salmon roe, West Coast Bait Company offers a diverse selection of high-quality bait for both freshwater and saltwater fishing. Our bait lineup includes:

Frozen squid bait wholesale supplier – premium squid fishing bait for tuna, halibut, and rockfish

  • Trayed Sardines – High-quality, frozen, and ready for use
  • Cured Sand Shrimp – Perfect for salmon, sturgeon, and steelhead fishing
  • Prawns (4 oz containers) – A go-to bait for targeting bottom fish and crustacean-loving species
  • Clams (4 oz containers) – A natural choice for surf perch, rockfish, and other coastal species
  • Mussels (4 oz containers) – Effective for saltwater fishing, particularly in rocky coastal areas
  • Sand Crabs – A favorite for surf fishing and highly effective for targeting perch and corbina
  • Red Worms – Excellent for freshwater fishing, including trout, bluegill, and catfish
  • Mealworms – A reliable choice for panfish, crappie, and ice fishing

With fresh, durable, and expertly handled bait, we ensure anglers have the best options available for any fishing trip. Whether you’re fishing along the Pacific Coast or in local rivers and lakes, our bait helps you land your next big catch.

Family-Owned & Committed to Quality

West Coast Bait is your reliable source for high-quality fishing bait along the West Coast. We offer an extensive selection of fresh and frozen bait, backed by knowledgeable guidance and welcoming customer service. We’re dedicated to providing our retail partners with top-notch products at great prices, helping them confidently serve their own customers. Our team takes pride in delivering outstanding service, on-time deliveries, and personalized assistance to support your business’s success. When you choose West Coast Bait, you’re choosing a partner committed to elevating your fishing product lineup and helping you excel in the industry.

Testimonials

“West Coast Bait Company has by far the best customer service on the west coast for bait suppliers. Brian and Kathy get it done when it comes to bait. I can’t thank them enough for their super service and the speed in which they deliver the goods. Their prices are the best and their products are top notch! Grade A company and I highly recommend them!”

—Gary
Owner, Full Throttle Sportfishing &
Mad River Tackle

“We have been working with West Coast Bait for the last two years. They have provided us with fresh bait that we need for both fresh and saltwater fisherman. With weekley deliveries we can keep our stock up for seasonal fisheries. West Coast Bait is a reliable and professional bait company.”

—Chris
Manager, Englund Marine